Experts, novices and wannabes are all flocking to YouTube brand and themselves as an authority in the
marketplace. If you want to command attention and gain clients you should too! Whether the videos are
a supplement to your blog or the main way you’re communicating your brand message to your
following, you either need a qualified video producer or tools to make it happen on your own. Read on if
you want to learn how to produce a YouTube video on a budget.
First of all you need a recording device. Everyone’s cell phone nowadays has a camera phone with video
capabilities (and if you don’t shame on you!) The camera on the Samsung Galaxy Note 3 boasts mean
camcorder that rivals some standalone video cameras. Matter of fact, it’s the same camera that is on
the Samsung Galaxy Cam (and the GS4). It supports 4K quality footage at 30 frames per second, making
the Note 3 one of very few smartphones to offer this Ultra HD recording level. If you want to save
memory, you can change the record settings to 1080p at 60 frames per second and still record in HD.
Not a Galaxy fan? Your iPhone or iPad video camera can handle most basic video functions as well and
outputs excellently, especially in ample natural light settings. Grab a Joby GripTight Gorilla Pod to serve
as your tripod to stabilize the device and record hands-free. They’re only $40 online and you can likely
find something comparable on Amazon for less. If you’re indoors, be sure that you have ample lighting
to capture crisp, color-rich video but don’t over light; the video may look washed out.
Another simple way to record is to use the webcam on your laptop. From PCs, download Windows Live
Movie Maker for free and simply record straight from the onboard camera to the software. MAC users
can use Debut. Both will save you the step of inputting the video from the hard drive on your phone
into the computer for the next step – editing.
To edit your videos on a PC, again, use Windows Live Movie Maker for simplicity. You can add titles,
captions, transitions and effects. Mac owners can use iMovie. It’s already loaded onto your computer or
you can download the app from the App Store. Polish your videos by adding a music bed, an opening
title screen and a close. Both of these software suites will allow you to choose your output settings.
From iMovie: choose File > Export >Compress movie for: Expert Settings > Share > Export: Movie to
QuickTime Movie> Options
In the options, choose the following settings:
Compression Type: H264
Frame Rate: 30
Data Rate: Automatic
Key Frames: Automatic
Frame Recording: Unchecked
In the Video section click “Size”
Dimensions: Set this to the original size of your video (HD sizes are preferred, especially if you recorded
Once you’ve made all of these selections, click the “OK” button to save your preferences. Then add a title
to the video file and click the “Save” button to save your edited version of your movie. Your project will
then be exported and be ready to upload to YouTube.
PC users, there are two ways to export from Windows Movie Maker to YouTube. I’ll only cover one, if you
want to know the other post comments below and I’ll help. Choose the drop-down menu and select SAVE
MOVIE > FOR HIGH DEFINITION DISPLAY. Once you name your video and choose which file to save it
in, you can then log into YouTube and upload the video.
Remember, YouTube accepts many file types besides Flash (FLV). If you choose this option your video
won’t upload properly. Again, if you have any questions or other tips about how to produce a YouTube
video on a budget, leave comments below. Stay tuned for tips on ways to get more views on your videos.