Did you know search engines are one of the top sources a typical adult uses to find information on a
daily basis? I’m sure you did because you are likely one of these typical adults. 93% of Internet traffic
comes from search engines. 100 million searches are conducted monthly on Google alone. Google has
become my BEST friend and most reliable source for business, pleasure and everything in between.
Business owners and content creators are always told to optimize their sites for search engines. But
nobody tells them how or why it is important. This is where shiesty SEO hockers come and try to
promise page one search engine rankings (no one can promise this, not even Google themselves). While I
can assist you with your SEO strategy, I would never promise you something I couldn’t deliver. And I
wouldn’t sell you an SEO package without breaking it down in laymen’s terms for you. So here are five
SEO tips many people know but not many have explained.
1. Content IS KING, especially when its Rich
When you write quality content on a consistent basis it helps search engines find your website.
Everyone knows that, right? But what happens when you add photos and video? It boosts your search
engine ranking like crazy. It’s like putting your website on steroids. Why? Because the engines know that
people are more apt to interact with photos, audio and video than they are to read straight text. Not to
mention YouTube is the second largest search engine after Google (and they’re owned by Google) so
once you put a video out there you increase your chances of being found by nearly 60%. Make sure your
your rich content, add keywords to the title and alt tags in the media you upload to your site.
2. Keywords Matter so Lengthen Your Tail
Have you heard of Long Tail theory? It’s basically based on the premise that people search for particular,
niche items and in order to be found your keywords should be specific. For instance, you can type
“BASKETBALL CAMP” in your search engine and some of everything will populate from basketball camps
at the YMCA to Nike to summer camp for girls. But when you type “BASKETBALL CAMPS FOR GIRLS IN
CHICAGO” you get just what you’re looking for. Most people search these particular phrases because
they know exactly what they want. So when they’re searching for you, you should make it easier for
them to find you. Add long-tail keywords to your content so that your ideal niche clients can find you.
Research keywords on Google Adwords to find words and phrases with low competition and high
3. Links Make You Stronger
You’re a movement by yourself, but you’re a force when you’re together (cue Ne-Yo). When you link to
other content on other sites and blogs the Interweb magicians (if they really existed) see your site
associated with others and boosts your ranking. Imagine a town with one road in and one road out.
Some people might stumble upon it, but sparingly. Now imagine a city with numerous highways and
crossroads. More people are likely to drive through. Also ask other sources to link back to your site so
that people who read their content can find your relating articles. When you create hyperlinks, be sure
to try to link them with your keyword phrases. Remember, they really do matter!
4. Create Your Own Style
Stylizing your text makes it easy to read. It also makes it easy for the search engines to troll through.
When you add bold font, italics, headlines, bulleted and numbered lists it creates an indicator that the
information is important. When writing your articles, make sure your keywords are in the headline or
byline, make it bold or italicized within the article where it makes sense, and use different styles as
indicators to point out key ideas and phrases.
5. Be a Social Butterfly
Many regard social media and SEO as two separate entities, but digital inbound marketing strategy
encompasses them both. As Lee Odden of TopRank Online Marketing puts it, “if social media and SEO fit
together like peanut butter and jelly, then content is the bread that holds them together.” Search
engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help
determine organic search rankings. Use tools like SocialMention that provides a list of keywords most
often found in tweets, comments and other social content based on your search. You can also listen to
what social posts are most popular to get your audience to engage. The more people engage, the more
things “go viral,” the better chances you have of being found on search engines. This is especially true
when you link back to your content from your blog on Twitter, Facebook and Google+.