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Leveraging Sports Events to Score Marketing Goals for Your Business

Leveraging Sports Events to Score Marketing Goals for Your Business

The roar of the crowd, the thrill of the game, the magic of a hole-in-one… national sporting events like the PGA Masters Tournament and Final Four Basketball offer more than just entertainment. For small to medium-sized business owners, these occasions present a golden opportunity to craft strategic marketing plays that capture attention, drive traffic, and […]

Opportunities for Women Entrepreneurs

Opportunities for Women Entrepreneurs

There are so many opportunities for women entrepreneurs that are available that it is no wonder so many women are flocking to start businesses and side hustles. In this video, Chanelle Yarber of BrightGirl Media shares the different opportunities that are available and reasons why you should not be afraid to launch your own enterprise.

Why Social Media Is Not Enough to Grow Your Business

Why Social Media Is Not Enough to Grow Your Business

Social media has revolutionized the way businesses connect with their audience. In today’s digital age, businesses can access more detailed information about their customers than ever before and meet them exactly where they are. Customers, in turn, can interact with the brands that resonate with them most deeply. But depending entirely on social media isn’t […]

Are You Certified?

Are You Certified?

To help level the playing field for women business owners, the federal government aims to award at least five percent of all federal contracting dollars to women-owned small businesses each year. Many major corporations also have set-asides for certified woman-owned businesses. These contracts are especially for industries where women-owned small businesses are underrepresented. Certifying as […]

How to Batch Create Content for Social Media

How to Batch Create Content for Social Media

In this video, Chanelle Yarber of BrightGirl Media shares how to batch create content for social media. Creating content in a batch will allow entrepreneurs to execute their strategy consistently without trying to come up with what to say on the fly. Creating a content calendar for social media will help when it comes to […]

How to Create a Bulletproof Marketing Strategy

How to Create a Bulletproof Marketing Strategy

Is your digital marketing campaign not giving you the expected results? This can be due to a weak marketing strategy. In this video, Chanelle Yarber at BrightGirl Media shares her top tips for creating a bulletproof marketing strategy for your business. You need a focused goal when it comes to scaling your business. This means […]